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How To Hire A Copywriter
Learn how to hire a copywriter who fits your voice, budget, and goals with this simple step-by-step guide for small business owners. Struggling to find the right words for your brand? You’re not alone. For many small business owners, writing copy feels overwhelming and time-consuming. The right copywriter, however, can help you increase sales, boost conversions, and take marketing off your plate so you can focus on what you do best. There are several different types of copywr
18 minutes ago3 min read
Backstory vs Forward Motion: How Much Is Too Much in Chapter One?
How often do you read a book where the first chapter hits the ground running, draws you in as something strange or compelling is happening, then slams on the brakes to explain everything about the character, from their childhood nickname to their last doctor's appointment? Most of us have written that chapter. We're so determined to make sure readers fully grasp the character before moving on to the next scene that we end up stalling the story and wrecking the pacing. The iss
3 days ago5 min read
The Real Power of Persuasive Writing
A non-profit marketer’s guide to using ethos, pathos, and logos to move your audience (not just impress them). My time in non-profit marketing has basically been a crash course in how to talk to everyone- from college students to grandparents- in a way that actually gets their attention. I've learned how to raise awareness and bring in the donations that keep the organization's lights on and the doors open. One of the most useful things I've picked up along the way is how to
Apr 75 min read
Worlds That Never Existed (But Changed Me Anyway)
Here's to the next sleepless chapter, the next tear-stained page, and the next life we get to live.
Apr 32 min read
Killing Your Darlings: Why Editors Need Editors Too
We know that ALL writers need professional editors to improve and enhance their writing, but even editors need editors themselves. It's easy to get too close to your own work, leading to blind spots where you completely miss the point you're trying to make. Having a pair of fresh eyes will give your work the essential objectivity it needs to catch technical errors, structural deviations, improve narrative, ensuring your work is consistent and clear while maintaining your voi
Mar 291 min read
Why AI Can't Replace Proofreaders and Editors
Proofreaders, copywriters, and editors are essential for any business, organization, or author because we can comprehend what AI can't-
Mar 273 min read
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